I am an affectionate user of CLZ (Bookconnect) since 4 yrs. I noticed you raised the price from 14.99 eu to 19.99 roughly a 33%.
It is absurd.
Do not you feel the urge to fidelize clients?
Wanna lose accounts? A sudden rise of 33% is one of the best ways to do so. As affectionate user of your verry good app I feel sad and mistreated. Thanks. Best regards.
I am sorry you feel the price increase is absurd.
FYI: the price increase that Google Play is notifying you about now, actually happened on August 1, 2024. You only get the notification now because your yearly subscription is expiring soon.
We did sent out several up front notification during June and July 2024, maybe you missed those.
Anyway, the previous price increase for the CLZ Books mobile app was in June 2019. So basically, we went without price increases for almost 5 years. While still release many updates to the app with new features and improvements.
You must have noticed the big updates?
- recently the introduction of automatic book values?
- the new Adding Books by reading ISBN numbers with OCR?
- Collection tabs?
- Multiple folder levels?
Just some examples…
So after 5 years, we figured it was time to increase the price, to better match the current quality and feature completeness of the app.
Do not you feel the urge to fidelize clients?
We definitely do. We do that making the app the better and better all the time and by providing excellent customer support.
Wanna lose accounts? A sudden rise of 33% is one of the best ways to do so.
Actually, since the price increase, the number of active CLZ Books subscribers has gone up with 15%.
BTW: for clarity, the notification you received from Google Play is about the CLZ Books MOBILE app. That one has increased from €15 to €20 euro per year.
The price for your CLZ Books Web software (previously called Book Connect) has ALSO increased, from €30 per year to €40 per year.
I can debate about your improvements. But simply reply to “increase price would disaffectionate customers” wirth “oh Ya know that we have a 15% plus about new clients” is more than rude. Imagine if a restaurant waiter says to a long time customer unhappy about prices: “Oh you know, we have plenty of new customers. So… (I do not give a damn fk if you are a old aficionado, there are plenty out there…)”.
Well be sure that I shall do not renew my subscription.
And I shall do the right promotion about you. Grip hard your plus 15% customers, pray them won’t be too slippy soon… These are harsh times for web companies.
Bye.
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I am sorry to hear you find my comment about the 15% increase “rude”.
It was an explanation of the situation. You assumed that the price increase was happing NOW and you warned us for losing customers.
So that is why I explained that the price increase happened on August 1, 2024, almost NINE months ago. And because of that we have already have actual statistics on what happened to the number of subscribers after the price increase:
The number of subscribers actually increased by 15%.
I don’t think this is rude, I don’t think this shows that I don’t care about losing customers. The only purpose of my comment was to show you that we are NOT losing customers at all.
I can fully understand that you personally may think the price increase is too much, or that you don’t think our updates are worth. And that is fine. And yes, we have seen a handful of other unhappy users. And that is fine too.
Looking at the big picture… the price increase was adapted by our audience very well.