Secret Warriors #1 "Marvel Supreme" Variant

Recently purchased a copy of Secret Warriors vol. 1 no. 1 that seems to be some sort of unidentified variant. (When the UPC is scanned, it is associated with Deadpool #50 (2008)) Instead of the “Direct Edition” banner next to the barcode it has “Marvel Supreme” (See pictures).

Other than that, everything appears the same as a regular direct market book. Anyone else come across this?

This looks like a Newsstand variant to me! When I interned at the Marvel offices back in 2010, they used to have comp copies of the books out for grabs and many of them were newsstand variants. They all featured a different series name on the UPC code like the one you see here.